The official word on why it was chosen from Pantone forecaster Leatrice Eiseman:
In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues. Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.
The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.
As the owner of a hot pink/red dining table (here's a photo) I'm happy with the news that, at least for 2011, my guests will be eating off of an "au courant" colored surface AND I'm glad the focus is shifting toward such an energetic, upbeat color. Out with the calm and in with the wild!
What do you think of the choice? Do you have any honeysuckle-colored accents (or rooms!) at home? Would you add some? Let us know....