According to the NAHB, their new push for green will provide training, education and business opportunities for association members and consumers, therefore making it easier for prospective home buyers to find homes. But advocates of more stringent green certification standards, such as LEED for homes, worry about a race to the bottom. Studies have found that consumers do not distinguish between certification schemes. That is, most people perceive a strong certification scheme as equal to a weak one in the marketplace. (Spot test: which is a better wood certification program: FSC or SFI?)
The worry is that producers of new homes will simply pick whatever certification scheme is the cheapest and easiest—and not necessarily the best for the environment.
via Fine Homebuilding
image by Renaudah via sxc.hu