You should totally watch this video. Volkswagen is publicizing initiatives that get people to make changes for the better by having more fun doing everyday activities. The Fun Theory shows many of these projects, and also sponsors an award for the most effective of the bunch.
At a subway station in Stockholm, an amazing 66% increase in taking the stairs over the escalator was recorded, simply because the activity was made fun by adding musical notes to each step. This had the benefit of not only giving stair-takers some physical activity, but it also put big smiles on their faces.
Do you think about the fun theory when planning a space?
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AWESOME! why didn't i think of this???
This is awesome! What a great idea. I love VW - the only cars I will buy :-)
Too cute.
can vw think of a way to make people want to open the door in front of them, rather than line up waiting for the people using the other door to finish coming through. i don't know often i have to yell at strangers that the door in front of them works too.
It's a lovely idea, but I would not like that right outside or near my workspace, the noise can get very irritating, very fast. :)
That is so awesome! Reminds me of the movie Big...I was waiting for someone to play a little tune:)
Now I'm thinking of ways to implement this concept at my job, in the Library. There must be ways we can do something along these lines!
This is one of the most amazing things I've seen in a long time. It touched me!
How fun is that?! I love it, I was hoping to hear some composers stumble upon the stairs.
Love this! I had seen the stair video, but hadn't seen the other Fun Theory videos...pretty great!
Love VW! Really clever ideas.
for a second i was like wait boston? the round "T" sign outside the station is exactly the same as the "T" signs used in boston....interesting....