The First Martha Stewart- Branded Community

The First Martha Stewart- Branded Community

Alec
Apr 13, 2006

Martha Stewart has teamed with LA based KB Home to create her first living community in Cary N.C., known as Twin Lakes. The 15-acre neighborhood features variations on 3 of Stewart's homes, and are priced between $200,000- $400.000.

Businessweek Online, covers it all with a great critique by Mark Robbins, dean of Syracuse University's School of Architecture. He has less than glowing comments, which mostly seem to be regarding Stewart's blatant attempts at creating history with both the architecture (outdoor brick that looks painfully like the veneer that it really is) and the interiors, which Robbins suggests feels more like a movie set. He says that historical styles are blown out of proportion to make a point, rather than an actual new take on the old.

We still assume that the houses will all be bought up in no time.

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