Health experts often advise making small changes in habit can add up to a healthier lifestyle. This is especially true when it comes to being physically active. But "active" doesn't have to mean "at the gym". Walking regularly is cited as the best 1st step toward fitness, with 10,000 steps most often offered as a daily goal. The Fitbit Zip was designed with walking in mind, a clip-on device which could be described as the hybrid of a Tamagotchi and a pedometer; the Fitbit Zip is one amongst several gamification fitness devices, tracking steps, distance, and calories burned, all with a mobile app and browser tracking feedback to keep you moving and motivated.