The Inside Out: Rosa's Art Explosion

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Name: Rosa de la Cruz
Location: Key Biscayne, Miami, Florida
Size: 16,000 sqft
Favorite: Curating her house

Rosa told her kids to "bulldoze the house when I'm gone. Who's going to want to buy a 16,000 square foot house with one bedroom?" To capitalize on my trip to Art Basel Miami Beach, here is another glimpse into that long weekend of utter indulgence, inspiration, and sun. Rosa de la Cruz loves art and has the space and means to acquire it. While this isn’t the typical ‘Inside Out’ tour, I couldn’t pass up the opportunity to share her stunning home/art collection with you this week.

The de la Cruz art collection is so extensive at this point that Rosa’s home has become a private museum and isn’t even her home anymore. She began collecting while she and her family still lived in this house—not too many years back—but the art quickly precluded living space for herself and her family. Each acquisition displaced a piece of furniture, until, eventually, the house more resembled a museum with some lingering signifiers of domesticity rather than the other way around.

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Tomas helped with some of the photos this week.
Here is a whole lot more coverage on ArtBasel/MiamiBeach

Do you have an idea for a house tour? Let me know! jill@apartmenttherapy.com

Once her home became more conducive to exhibiting art than dwelling, she bought the house across the street to serve as a residence.

When one arrives, by appointment, to explore the private collection, one is handed a packet of pages for a self-guided tour. Almost all the artwork except the stairway wallpaper mural changes every year just in time for Art Basel. Rosa curates and collects all the pieces herself and is particularly attentive to international contemporary artists! This year, there were almost 35 international visual artists and a variety of video artists represented within 30 rooms of the house (and the garden). All but 10 of the pieces were created in the 21st Century. The others hailed from the 1990's. She explained to one group of visitors that this year's theme is ‘cultural debris.’ Building on the idea that we cannot escape pop culture and the images therein, artists are again appropriating those which may have already been appropriated by our culture and repackaging them within a new context, adding or teasing out additional significance.