Founded in 1990 to supply its clients, both in the Bay Area and online, with the hottest modern furniture, rumor has it that The Magazine blew through millions of dollars setting up their business. It earned the distinction -- over a decade later -- of being one of many modern shops and certainly the one with the ugliest website.
Nevertheless, they have forged relationships with some of the biggest design houses: Cappellini, Herman Miller, Alessi, etc. . . . and they have a remarkably broad collection of classic mid-century design and current creations. They're worth a stop on any modern ($$$) shopping tour.
(Edited from an 11/04 AT: NY post)