We're gonna have to agree with Wired on this one; the MoviePeg is downright the simplest gadget accessory out there. This piece of plastic has one function and one function alone - provide a flexible stand for viewing movies, kitchen recipes, or whatever it is you use your iPhone for.
It seems the biggest draw of the MoviePeg is the ability to change viewing angles on the fly without any strange knobs or buttons. Simply tilt or slide it to a vertical or horizontal position, depending on the context of use.
We always say good design is when you have a product that's functional and clean, simple and invisible. The MoviePeg definitely preaches that philosophy and sticks on an affordable price tag to complete the package.
The MoviePeg iPhone Stand sells for 4.99UK, though the manufacturer has stated they plan to ship over to the U.S. in bulk or when there is enough demand for it.