"Making sustainability a trend has minimized its relevance and stymied its progress. Climate change, declining resources, peak oil — these aren't passing fads. 'Green is the new black,' 'eco-chic, 'eco-fabulous' ... All that marketing-speak has done little for sustainability except validate old behaviors. It's a notion that you can go green by buying more stuff. We'll always need things, but we need a real focus on making those things less expendable, less, well, 'trendy,' and more efficient, healthier, durable, built to last."
Must Read: A Conversation with Allison Arieff, Writer/Editor on Sustainability | The Atlantic
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Yep. Slow, and in turn - steady, sustainability, for sure.
Yes, this is one place where our industrial/ consumer culture breaks down in a major way. We aren't going to solve these problems with more stuff. You know what's greener than that new hybrid car? The car you already own. Do you _NEED_ a new car? Ok, then start looking at that shiny new thing. But odds are, if you really want to be green, just fix the old one. Same thing goes for about gajillion other things. It might be _cheaper_ and _easier_ and more _fun_ to replace them, but it is almost never _greener_ or more _sustainable_.
I agree. I no longer purchase stuff. I invest. The stuff I do buy is out of necessity (shoes, only after both pairs fall apart) and the ones I buy may be slightly more expensive. But they are beautiful, durable and make me happy. And I expect to have them for at least 5 or 10 years before replacing them. There's enough for everyone's need, but not everyone's greed. Or at least there used to be before the population exploded. We need to cut down on the number of humans on the planet first and foremost.
I think it's clear that marketing is to blame. Do you know anyone who has a degree in marketing? I know a few and they are all the same. I think it was Bill Hicks that said "people in marketing are the suckers of Satan's ****".
Yeah, going green is not popular at all....even in this bad economy. :o\
I bought a magazine today - a simple-living type mag. A good read, but there were so many ads to buy things - recycled, reused, though often not. Even the "sustainable" options are really not promoting just that...