"Making sustainability a trend has minimized its relevance and stymied its progress. Climate change, declining resources, peak oil — these aren't passing fads. 'Green is the new black,' 'eco-chic, 'eco-fabulous' ... All that marketing-speak has done little for sustainability except validate old behaviors. It's a notion that you can go green by buying more stuff. We'll always need things, but we need a real focus on making those things less expendable, less, well, 'trendy,' and more efficient, healthier, durable, built to last."
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