Alongside the Apple TV announcement we were personally anticipating with great hopes for, Steve Jobs also unveiled a revamped iPod lineup with many notable features specific to user preferences. For the smallest in form factor, the updated clip-style iPod Shuffle is just $49 for 2 GB storage and 15 hours of music and available in 5 colours, a suitable travel companion thanks to size and price.
Where it gets more interesting is with the unveiling of the iPod nano
, which has been miniaturized by 46% and weighing 42% lighter than the previous model. With volume buttons, Nike+, an integrated pedometer, up to 24 hours of audio, and multi-touch iOS-like user interface, the iPod Nano is the runner's dream machine (and likely the model we'll be migrating over to). $149 for 8 GB, $179 for 16 GB.
The slimmed down iPod Touch
falls closer in line with its big brother, the iPhone 4, now with a super crisp Retina display, a front facing camera with integrated FaceTime capability, rear-facing camera with HD video recording and iMovie, gyroscope inside, and powered by an A4 chip. It's basically the iPhone without the contract and voice in many ways. 8 GB $229, 32 GB $299, 64 GB $399
With all three iPod players updated, Apple also saw it fit to integrate new features (or bloat, depending upon your point of view) into their iTunes 10 player
. Jobs proudly revealed a new iTunes 10 application icon, followed by the announcement Apple is entering the realm of social networking with a new feature called Ping
Described as "Facebook and Twitter meet iTunes", the feature lets users follow other users, share posts/comments, rate, preview and purchase music (via iTunes, of course!). Ping seems less a threat to Twitter or Facebook and more an affront to the existence of music-centric Myspace and we're not sure if we care enough to share/comment when we can already do all this via existing social networks without being tethered to iTunes. But we'll definitely give it a try. Download iTunes 10 here.