I've always found washing machines to be so much more complicated than they should be. They're suppose to simplify your life, not complicate it. This is why I am embracing Austrian economist Joseph Schumpeter's reasoning with his cleverly titled, "Reason" washing machine. It's simple, unique, and easier to use than anything you've ever put your hands on...
Why is it so perfect? Well, for one, it only has one button!
The Reason washing machine relies on internal measurements to create the perfect wash, every time. By weighing your laundry, it picks exactly the right amount of detergent to use, softener, and water, making it both green and efficient at the same time. The drawer-style drum also removes any need to bend down, eliminating back stress when carrying away your 2 weeks worth of laundry.
Check out the video below to see it in action:
As far as availability goes, the approach is as unique as their machines themselves. Starting on February 6th, they'll be auctioning 200 Reason washing machines off via an online auction. They're also numbered, making each one of them extra special. The same approach will hit the States, Japan, and the rest of Europe later this Spring.