The Pink Project, curated by Brad Pitt

Do-gooder Brad Pitt unveiled The Pink Project yesterday on the Today show with a heartfelt plea: help build 150 homes in New Orleans' Lower 9th Ward. We've blogged about his Make it Right project earlier this fall, and we're excited to see that Pitt's residential vision for New Orleans is making moves forward. The Pink Project is an art installation of sorts: 150 frames are swathed in bright pink fabric, representing one house that will be built with the help of donations.

For those of us who are unable to plunk down a hefty chunk of change can now buy separate household items for each home, such as low VOC paint for $25, energy-efficient light bulbs for $5, or a thermostat for $100.

You can make a donation for a home here.

Comments (4)

please dont make people live in pink tents!
acting and being a boytoy suits you better... don't try to be an architect.. you either do it or dont!

no one is living in tents, its an art installation where they are collecting donations to build real houses for a very worthy cause.

thank lord for that!

i appreciate this kick of his is something he's stuck with. so many folks showed up to 'help' after katrina, they got good photo ops out of it, and then they took off for the next disaster in the news. the problems in n.o. and the surrounding areas will take decades to recover from. it's good to see that year(s) later, pitt is still bringing publicity and momentum to something helpful. kudos.