Do-gooder Brad Pitt unveiled The Pink Project yesterday on the Today show with a heartfelt plea: help build 150 homes in New Orleans' Lower 9th Ward. We've blogged about his Make it Right project earlier this fall, and we're excited to see that Pitt's residential vision for New Orleans is making moves forward. The Pink Project is an art installation of sorts: 150 frames are swathed in bright pink fabric, representing one house that will be built with the help of donations.
For those of us who are unable to plunk down a hefty chunk of change can now buy separate household items for each home, such as low VOC paint for $25, energy-efficient light bulbs for $5, or a thermostat for $100.
You can make a donation for a home here.
Read more about The Pink Concept here.