Halloween Decorating Hasn't Been Around As Long As You Think

Halloween Decorating Hasn't Been Around As Long As You Think

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Nancy Mitchell
Oct 8, 2017

You've probably noticed that Halloween decorations have seen a definite uptick in recent years. When I was a kid, the decorations in our neighborhood were limited to jack-o-lanterns on front porches, and maybe the occasional skeleton or creepy spider web. Now, it's not unusual to see entire neighborhoods decked out in black, with witches, faux graveyards, and even Halloween lights. How did we get here? Let's take a look back at the interesting history of decorating for Halloween.

The roots of Halloween itself can be traced back thousands of years, to the Celtic festival of Samhain, which was celebrated at the end of the harvest. During this time, the Celts believed, the spirits of the recently deceased could return to menace the living. Celebrants would light bonfires and dress in frightening costumes in an attempt to confuse the spirits and ward them off. When Christianity was introduced to Great Britain, many of the traditions of Samhain were incorporated into the Catholic holiday of All Saints' Day (or All Hallows' Day) and its accompaniment, All Hallows' Eve, or Halloween.

This image of a gathering hall decked out for Halloween is from the 1922 edition of Dennison's Bogie Book, spotted on Abe Books.
(Image credit: Abe Books)

Halloween made its way to the United States in the mid 1800s, when waves of Scottish and Irish immigrants came to the New World and brought their cultural traditions with them. By the early 1900s, Halloween had gained national popularity, but it still wasn't the same kid-friendly holiday we know today. Before the rise of trick-or-treating, Halloween was mostly a holiday for adults—a good excuse to throw a party and also, to decorate. From 1912 to 1934, the Dennison Paper Company published a yearly guide called Dennison's Bogie Book. A hybrid idea book and catalog, it was full of suggestions for throwing the perfect Halloween party, all with Dennison products, of course.

The decorations seen here, from the 1920 edition of the Bogie Book, are made from crepe paper, pipe cleaners, and paper cutouts.
(Image credit: Dennison's Bogie Book)

This setup, described in their 1920 edition, certainly sounds spooky:

When your guests arrive the door should swing open apparently unaided and the hall should be entirely dark, except for a few very faint green lights that may be followed to the dressing room.

Mysteriously opening doors aside, most of the decorations described in the Dennison's book were intended to be disposable. Made of crepe paper and paper cutouts, they would be thrown away after the party was over. For this reason vintage halloween decorations, like the ones made by Dennison and the Beistle Company, are very rare and can fetch a lot of money. It wasn't until quite recently that people began to think of Halloween decorations the same way they do Christmas decorations, as something to be stored and brought out again year after year.

This ghost table decoration is part of collector Mark B. Ledenbach's extensive collection of vintage Halloween decor, spotted on io9.
(Image credit: Mark B. Ledenbach via io9)

Trick-or-treating, the tradition we associate most closely with Halloween, didn't get started in the United States until the '20s and '30s. It dropped off during World War II, when sugar was rationed, and came back in a big way at the war's end, becoming nearly ubiquitous by the '50s. The rise of trick-or-treating coincided with a move towards more kid-friendly halloween decorations: less creepy and more cutesy. In 1958, Mamie Eisenhower decorated the White House for Halloween for the first time, giving Halloween decorations a sort of national seal of approval.

These tabletop fortune-telling games were made by the Beistle company in the 1930s. You can see more vintage Halloween decor at Country Living.
(Image credit: Country Living)

Today, Halloween is bigger than ever. In 2005, American consumers planned to spend $3.3 billion on Halloween-related items. Only 11 years later, that number had nearly tripled, to 9.1 billion. Decorations are more elaborate and extensive, and disposable decorations like paperboard skeletons have been replaced with more permanent options, like plastic skeletons, orange lights, and even Halloween inflatables.