The Readers' Prize: The Sky Scratcher by Mike Estes

Design Showcase 2012

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Congratulations, Mike! After watching all the activity on the web during the past month, we pooled all the data that you gave us (social media clicks, pageviews, survey votes and comments) and were able to discover the most popular booth in this year's show: Mike Estes in Booth #17. We also discovered who came really close.

Mike will receive $10k in advertising here on Apartment Therapy to kick his business up to the next level. Jump below to see who you visited and buzzed about most.

The Reader's Favorite Prize:
Mike Estes - Booth #17

Design: The Sky Scratcher: Chicago
Materials: Recycled Cardboard, Bamboo Plywood, Catnip
Designer: Mike Estes
Link: The Sky Scratcher
Location: Portland, Oregon

Pitch: "The Sky Scratcher: Chicago is an aesthetically pleasing, eco-friendly cat scratching post that both you and your cats will love. Using cardboard (which is inherently recycled in its manufacturing process) and bamboo plywood (the most Eco-friendly, green, self-regenerating wood products on the market) to construct The Sky Scratcher means your mind will be at ease because you know your cat(s) will be scratching till their little hearts are content in a healthy, eco-friendly manner."

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Showcase Info

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About Design Showcase 2012: Every September we celebrate the best new creations for the home. We're hosting a select number of independent designers, makers and creatives from around the world, giving them some precious real estate and watching them pitch their wares. Our panel of judges and editors along with our general body of readers will select a few exemplary exhibitors for special mention.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.

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