Yesterday we found a new entree in the middle to upper ground: The Rug Company. Located in Soho and run by nice, unstuffy folks (Brits actually), they feature a wide variety of contemporary rugs in wool and silk with prices ranging from @ $40 to $135 per square foot (8x10 = $3,200 - $10,800).
NYMag says: Editor's Pick 2005 - The Rug Company’s portfolio of designs will give the space a needed 'playful, colorful' jolt.
(Note: This is an update. First reviewed on 11.23.04)