There's a new game in town. For those of you who might have grown tired of Smith & Noble's domination of the online shade market, here's The Shade Store. Looking remarkably similar, though a bit more modern (and with a smaller selection), The Shade Store specializes in custom shades, blinds, hardware, and a few mod curtains. They're completely online, but recently opened one showroom at the Conran Shop in NYC, which is a high compliment. Solar shades, our favorite, are prominently featured up front, and we are eager to hear from readers what their experiences are.