Did you know that one of the most common purchases on Black Friday tend to be electronics? But what happens to all of the electronics they replace? Annie Leonard and Free Range Studios have teamed up with the Electronics Take Back Coalition to produce a new video called The Story of Electronics about the lifecycle of electronics and ways you can get involved to promote a more eco-friendly solution.
You may remember Annie Leonard from The Story of Stuff and The Story of Bottled Water. (She also has videos on The Story of Cosmetics and The Story of Cap and Trade.) Her newest look into electronics helps provide some solid information and action tips. As Leonard states, we cannot shop our way out of this problem, so why not become educated on it and find easy ways to green your shopping before the holidays. For instance, did you know that our old TVs have about 5 pounds each of lead? Or that 25 million tons of eWaste (electronic waste) are produced every year? Yikes!
With electronics being significantly upgraded every 2 years, we have created quite a design problem. The Story of Electronics calls this "Design for the Dump" since products become obsolete and are designed to be completely scrapped. Through simple actions like supporting Extended Producer Responsibility legislation and better design, we can help start to address this growing issue. After the video, the Electronics Take Back Coalition offers a handful of helpful ways to participate through consumer action, advocacy, ethical recycling and more.
So check out this video before going holiday shopping and see which companies and recyclers can help you reduce your eWaste ethically!