Name: The Yard
Location: Long Island City, New York
Size: 650-square-feet — 1-bedroom condo
Modern Spaces has taken brokerage and marketing of new condos at the Yard to a new level. The model apartments benefit a long list of local artists and a female furniture design duo who transform salvaged wood scraps into signature pieces!
Nightwood, the deconstructed furniture and textiles company, is very into modern rusticity. That's just the look Modern Spaces and the Yard were looking for, so they basically gave Nightwood carte blanche to furnish a couple of model units. We-Are-Familia, a local art collective, provided all the artwork. Each model unit is a Pop-Up gallery, meaning that everything on display is also for sale. As artwork and furniture is purchased, the artists and the furniture makers provide similar replacements.
The impact is tremendous. The furnishings tie together well because they originate from one aesthetic. And the natural materials make for a very homey feel — rarely the case in a model apartment. It's great exposure for the artists and designers. It's a great new approach for marketing condos. And prospective buyers see something innovative, local, and sustainably produced - a combination of ideas that is inspiring from every angle.

Resources:
• Wood tables, chairs, ladder, credenza, nightstand: Nightwood
• Cigarette Girl Photo: John Grande
• Handbuilt Lamps: Doug Newton
• Pine Trees and Silo Photo: Samantha Contis
• Fake China: Nille Svensson
• Birdcage: We-Are-Familia
• HOUSE TOUR ARCHIVE Check out past house tours here
• Interested in sharing your home with Apartment Therapy? Contact the editors through our House Tour Submission Form.
• Are you a designer/architect/decorator interested in sharing a residential project with Apartment Therapy readers? Contact the editors through our Professional Submission Form.





Z2 iPod Dock and Wi...
creepy owl.
totally creepy owl.
love everything but the owl...it gave me the heebeegeebeez!!!
anyone have an idea where that couch is from?
I really, really liked this place! I could easily see myself living there and having bought those things.
Couple things I do need to mention - I did NOT like the photo of the young girl with the cigarette - A: it's disgusting and B: it's irresponsible. I don't care if it is art.
Is that door in the first pic the front door? it's SO narrow!
I didn't find the owl creepy, but I was amused by the lock on the cage! Is it to keep us out or IT in!
And finally - AT! FLOORPLAN!
I have that porcelain bust in the last frame, bought it years ago, and the store did not know anything about it. Does anyone here know? Love all the pottery and porcelain.
I also liked this place, and actually thought the owl is kinda cool. But, I definitely could not care less for the girl with cigarette photo. Is there a reason why you chose that photo?
The repurposed wood furniture is a total turn on. Love the owl and the cage. Great collaboration between owner and artists. Fantastic presentation!!
*could care less* sorry!
Very cool, love the way the dining chairs have been upholstered, and the couch has great lines.
@ barb in ct - it's a photograph by sally mann - it's a candy cigarette.
Yeah that horse painting not being centered is really bothering me. Is it an accident?? Is it on purpose?? I will be thinking about this all day!
Couch is from Accentuations in Brooklyn.
Love the couch! And the owl freaked me out! Thanks for clarifying the candy cigarette, pillbox; that image disturbed me, too.
First time I've seen Roseville pottery anywhere other than an antique mall full of old ladies or stashed in my mom's glass cabinet. And it actually works pretty well here.
So loving the concept of a pop up gallery. This is beautifully done.
Couple of comments to help the artists in their next model: Agree about the horse print over the bed. Either center it - or go for intentional asymmetry. As it is just a little off center, it looks sloppy.
The owl is totally creepy. Since this is a staged environment, I wouldn't recommend something as polarizing as taxidermy. Afterall, you want to help the management rent more apartments so you can keep staging.
And I must admit I was also offended by the young girl with cigarette, whether candy or not. I think that's because I saw a young teenager smoking today while waiting for a bus. Sad.
such a lovely home!
apart a few details, I totally love the concept, so beautifully done
Ah, I LOVE Nightwood!! Their stuff is amazing.
This is probably going to come across as nit-picky, but I do really want to mention that describing them as a "female furniture design duo" is disappointing. Calling them a "furniture design duo" would certainly be sufficient. Specifically pointing out that they are women makes it seem like there is an expectation to look at their work differently, and why would that be the case? I'm sure that was not the intention, but I hope you are aware that using language like that is belittling and sexist.
And really, it's just beautiful furniture!
very cool, but where are the closets?
mmmm, that couch. and the dining chairs! I'm loving the textiles in this tour. can anyone tell me where that comforter/duvet is from? because I want to go to there.
Really like the "Pisces" pillows! Where did you get them or did you make them yourself?
I like how it's serene, but not minimal or "uncluttered."
The person responsible for hanging the art in such a haphazard manner should be fired. The furniture and some of the decorative items are cool, but this doesn't even look like a finished space.
>*could care less* sorry!
You were right the first time. Actually you probably meant you don't care for it at all, which is closer to what you said originally.
Awesome recycled wood furniture by Nightwood!
@Sousani - That phrenology type, ceramic bust is a new piece, a decorative take on the old medical Phrenology heads. Do a search on "phrenology head with butterflies" and you can see a few places have it offered for sale.
Nicely staged and I appreciated the whimsical touches. It's not too precious, stiff or fresh-out-of-the-box, as so many staged spaced tend to be. But what's with a "female furniture design duo?" I found that much weirder than the owl or the girl pretending to smoke.
meh.....not my style and I also was offended by the picture of the young girl with the cigarette, real or not, it gives the impression she is smoking! The owl is creepy.
love the layout and multiple exposure. i would die for north and west windows ... or any two directions for that matter
i'm pretty sure this is NOT 650 sq ft. I found the floor plans and I believe this particular apt is one of the "I' layouts -- 787 sq ft.
http://theyardlic.com/wp-content/themes/The-Yard/assets/floorplans/4I-8I.pdf
NONE of the windows open except the door to the balcony? And that bathroom looks like its out of a restaurant or museum, and not in a good way. But a nice job of showing off the duo's repurposed word furniture. I probably can't afford them, but you should put them in the Marketplace, AT!
The owl in the cage and the unhappy little kid smoking the cigarette go together. They both say, "I don't care about other's suffering; I think it looks cool." Now you just need to add a pic of some guy in Guantanamo above a cool looking couch. Then we'll see who comments on the couch.
The photograph of the girl "smoking" is from photographer Sally Mann... and that was her daughter with a candy cigarette. She photographed her children and just let them "be". I love it. It's beautiful.
And, love the apartment! :)
Thanks Pillibox for letting us know who the artist is for the girl with the candy ciggy. I actually love the photo and love it more knowing it is a pretend cigarette. I remember pretending my candy cigarette was real and it never made me desire to smoke. It is what it is, an image. Anyhoo, back to the point, I adore this apartment but the bathroom is very new york condo, slick and modern. not a fan of the bathroom. Love the creepy owl :)
If you're looking for the "creepy owl" that people are referring to, it is photo #22. (I was curious, too!) I absolutely love the photo of the girl smoking. And that painting of the little house in the snow is sublime! Thanks for sharing!
I assume the owl is stuffed, right? I mean, not alive? Because I can't imagine any one would want to keep such a big wild animal locked up in such a small cage. That would be like serving a life sentence for the bird and I would find that really offensive. In my opinion, birds have the right to fly free outside with other birds and not live in with humans in modern apartments.
Hi Everyone, and thanks for all your comments positive and negative, I'm Eric Benaim, the owner of Modern Spaces who is marketing The Yard and who collaborated with We-Are-Familia and Nightwood on staging this apt... To answer a couple of questions,
1. Your right this is a 787 sqft apt not 650, that was an error.
2. An explanation for the art not being hung so straight, The apt that this was originally in had been sold and we had scheduled to move the model to a higher floor the day after Apartment Therapy was supposed to come and shoot the apartment, there was a mix up in the scheduling and the apartment was moved the day of the shoot... So that is why some of the stuff might be a bit off, as both Nightwood and We-Are-Familia weren't able to make it that day for final styling.
3. Regarding the Owl, the OWL in the cage is a Keepsake Box that is part of the Art Collective We-Are-Familia, one of 25 keepsake boxes in total. This one was commissioned by The Museum of Art and Design for There Metal Ball event and Fundraiser and was on display at the Museum until we were able to get it back for The Yard... http://www.on-verge.org/tag/art-collective/ here is an article, the next series of Keepsake Boxes are being commissioned by Fritz Hansen and will be on display at The Fritz Hansen Showroom in Soho beginning November 22nd i believe.
4. The phrenology Head, and Dishes with birds on them were purchased at A&G Merch in Williamsburg, everything else was brought in from various flea markets and places like Build It Green.
The Pop Up Apartment has been a success having sold several pieces already, Nightwood and We-Are-Familia replace the pieces as they are sold.
The Idea of a pop up apartment was because i got bored of all the other model homes being staged looking like someone just ripped a page out of CB2 or West Elm, i wanted something different, so i approached my friend Jennifer Garcia who runs We-Are-Familia an Art Collective that Nightwood is also a part of... This is what came of it.. I gave them lots of freedom, and having also contributed with some pieces like the stuff from A&G Merch and the couches etc.
If anyone is interested in previewing the yard, you can visit TheYardLIC.com or looking for assistance in finding a home go to ModernSpacesNYC.com
Thank You All..
Eric
i love the natural feel of the place. the owl is pretty kool too. the cigarette photo would obviously be misunderstood by most who know not of its origins, still with all due respect to the artist, but i would remove it. i love the originality and creativity of your idea overall!
I had to shut down the page when I saw the owl. Not because it is creepy like everyone else said, it hurts to see an animal locked up in a small cage..
I love this concept as refreshing alternative to typical sterile, generic model apts and as support & exposure of local talent. Not sure why everyone is so freaked by owl installation. It is neither live owl, nor taxidermy from what I can tell but a realistic artist's construction or model. I personally dig the furniture and the art.
I was shopping at goodwill one day and came across one of those blue plates w/ the bird on your table! I grabbed it immediately and looked for more but there was just that one, all by itself. I bought it anyway and just love it!
pier723, just so you know -- the expression is "could NOT care less", as you said the first. The idea being that you care so little it is not possible to care less.
Love everything except the bathroom. The owl....obviouslty a conversation starter
Love the horse picture above the bed, but what is that stick in the jar on the dirty place mat? ew.
Hmmm....This tour makes me want to paint unicorns and go searching for fairy-sticks in the woods. hehehe
LOL, I like this tour - this is kinda what I would like to do in my barn and/or creek cottage...except more sleek white than rustic, since my barn itself is rustic enough already.
my only complaint is that fake-y looking shrubby thing in the living room.