This Site Shows You How Marketers See Your ZIP Code

This Site Shows You How Marketers See Your ZIP Code

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Tara Bellucci
Oct 9, 2014
(Image credit: Esri)

Software company Esri has created the Tapestry Segmentation project, a map that uses market research to describe you by your ZIP Code. They've compiled 67 different profiles, with names like "Dorms to Diplomas," "City Strivers," and "Trendsetters," to create a picture of demographics and buying habits. What does your ZIP Code say about you?

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