No Substitute: Which Products Inspire Brand Loyalty?

No Substitute: Which Products Inspire Brand Loyalty?

Catrin Morris
Jan 26, 2012
When it comes to most things I buy for my home (toilet paper, for example), I am pretty flexible: I will buy what is at Costco or what is on sale, including generic or store brands. But with certain products I am very brand loyal (even when my budget tells me to be otherwise).Do you have brand loyalty with certain household products? The American Marketing Association defines brand loyalty as when " a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category." And "the degree to which a consumer consistently purchases the same brand within a product class" Here is my breakdown. Please add yours in the comment section! Brand Loyal: • Bounty Select-a-Size paper towels (I love how you don't have to use a huge piece for tiny uses), • Ziploc brand plastic sandwich and food storage bags (the others just don't do the trick), • Glad kitchen trash bags • Breville toasters and kettles • Colgate toothpaste (the kind that stands up). • Windex brand window cleaner Partially Brand Loyal: For many things I am generally brand loyal but willing to experiment to save money: • Sheets (love Restoration Hardware's hotel sheets but have strayed from the brand once or twice) • Soap (usually get Dove but will try others as long as they contain moisturizing creams) • Cat food (usually Whiskas pouches but not always) • Diapers (usually Huggies but not always) No Brand Loyalty (Always buy the cheapest--typically generic or store brand): • pantry items (salt, flour, sugar) • batteries • gasoline • over-the-counter medications • bleach and countertop spray What products have won you over to the point that you have tunnel vision when you walk down the aisle? • House paint? • Cleaning products? • Paper goods? • Toiletries? • Small appliances? • Hardware store items?
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