Name: Time Warner's Signature Home
Location: NoHo, Manhattan
Size: 3,000 square feet — 3 bedroom triplex
Years lived in: temporary showhome
In an effort to introduce their new Signature Home product in style, Time Warner took over and redecorated a triplex on Bond Street. The idea was to imagine a seriously wired home, on in which technology was seamlessly integrated into every room in the house.
The best thing about this is the opportunity to feel what it would be like to live in a triplex in a gorgeous landmark building in downtown Manhattan. The windows alone are worth the visit.
The home was equipped with cable in each room, naturally, but also with computers and smart devices that were all part of one network. That means one can start watching a program in one room, hit pause, and continue watching it in another room! Even the full length bathroom mirror doubles as a monitor/TV screen!

For details on this home's great rooftop kitchen, check out The Bond Street Rooftop Kitchen on theKitchn.com.
Images: Jill Slater
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Comments (37)
Love that gray chair in photo number 8.
Wow, how many hours did take until the dwellers in this triplex had to call Time Warner to say nothing was working? Oh wait, no one lives there, it's fake! How convenient. Time Warner is the worst. Instead of spending money on terrible promotions and paying blogs to cover them, it should train it's employees and focus on customer service. As I was writing this, my Internet connection slowed to a crawl. Go figure.
the TV on the easel is genius. I may copy that for my studio
I have a soft spot for dark wood floors. I approve.
Sigh, this makes me sad. This place is incredible, but a home styled by Time Warner is just about the last thing I am interested in seeing on AT.
As a longtime reader, it's very disappointing to see posts like this. The commercialization of AT seems to be increasing. I hope it's temporary and AT will get back to showcasing real houses with real inspiration. I'm sorry, but no matter how hard I try to suspend my disbelief, I can't seem to be inspired by a temporary showhome created by the third largest media conglomerate in the world.
Oh, and how many ipads does a house really need?
How terrible for AT to feature this. Time Warner is the worst. I can't even look at the tour seeing that it is affiliated with them.
And it's not that gorgeous!!! The twiggy things in vases yucky! Only a few good photos eg the stairway. I don't get it. It's kinda pitiful.
To be blunt, that's a pretty sad interpretation of a really wired home. A wired home shouldn't mean that you have an ipad at arms reach no matter where you stand, but that technology is inspired by the settings in which it will be used, and augments the purposes of the room. Shoving a roll-in TV dolly into every bedroom and putting an ipad on every flat surface is the most insipid vision of a 'wired' home I've ever seen.
The apartment, however, was beautiful.
Is this a West Elm ad.
Great selection of throw pillows!!! I love the chevron patterned floors.
Everything that's beautiful about this home is the bones and has little to do with whoever designed.
Holy hell, luvdecor, it does look like a West Elm ad!
And I guess any one can have a wired home when they own 10 TVs, 5 ipads and 3 laptops. Jeez.
Surely they could have done a better job of hiding some of the cords.
Wired for what? A few iPads thrown about.
I really like the Debbie Harry photo.
Like the bath, but bad styling for the most part.
I'd like to visit, just to see how the other half, uh one percent lives.
Too many screens. Too many repetitive boring vignettes.
I liked the bathroom though and the windows.
Man, someone's been reading a bit too much Brave New World.
Where did they get that coffee table?
Love the kitchen, but sick of seeing the same throw pillows in multiple places :/ The place is nice, just not very impressive. The idea of the TV on an easel is über cute :D
@thorndale: You might want to check your facts before you attempt sarcasm: Egypt is not one of the "oil" economies and uses nearly all its oil domestically.
Rickydee,
Don't be so quick to (incorrectly) snark. Egypt does indeed export oil, petroleum products, as well as cotton, textiles, and other products.
Frankly, it looks like an executive memo came down to buy all the usual cliche items, throw some pillows around, and an embarrasment of excess tech.
But, it is their product they're pushing. And here in LA we get free HD. Oh, unless it's HI channel, Fox Movies, Independent...you get the idea.
Dear Apartment Therapy,
Please PLEASE change how your readers view galleries. It's oh so annoying.
Looking for clues? Design Sponge does a FANTASTIC Job. You just scroll down instead of clicking EACH picture and the whole thumbnail thing is horrible.
I sent an email out to you to fix this and you said you are working on it. That was almost a year ago.
I am coming to your site less and less.
and P.S. TIME WARNER on AT?????
LOVE those dark bathroom floors!
Actually, I love all the floors.
This is not about technology integrating in every room.... this is more about technology invading every room! I know that is the idea of this place...
The place itself is really nice, sans the tech infection..... what is hanging on the walls is the best of it all.
If they took out about half of the STUFF (esp. all the electronic gizmos), it would be a lot less annoying/stagey/overdecorated. The space itself is amazing -- cannot even imagine having 3000 square feet in Manhattan -- and so much light. Wow.
I join the chorus of naysayers to AT featuring this. Just as I joined AT began featuring family homes (there's PLENTY of those on other sites) and now this. Get back to the apartment thing that real people do, Mr./Ms. Therapy, please?!
What a cozy, inviting place...NOT!
I agree with most of the other comments. I would imagine it's appeal would be very limited.
Not the least bit inviting, IMHO.
If it didn't say Time Warner I think there would be more positive comments from the critique gallery.
Re: "the negative comment about commercialism" on AT, ugh, you don't get it, that's the platform that AT stand on and is what it's is all about.
A study in excess.
The kitchen is interesting and I would like to see more of the rooftop area off the kitchen. However, I must agree that the rest of the display is a study in West Elm products.
I like it. Not huge wow factor, but a livable space. I'm quite into the tone of this wood used at the moment - not too dark, not too light. It complements everything. I would absolutely enjoy living in this space.
wow. gorgeous. excellent taste. calming atmosphere. sincerely, mary
Ugh, awful!
I have been a customer of TWC at many residences against will (local availability and roommates) and I over the years I've developed a hate for them, so I find its very hard to look at this post objectively. I guess the design is perfect for what it was intended for (a non-offensive style that looks somewhat stylish). BTW the 1990's called and wants their visible wiring back...go wireless. go crestron. or go buy zip ties. Also I'm a nerd myself with loads of iParaphernalia and leaving it all out looks tacky and attracts dust. Although I doubt they would need all that equipment if they were organized people. I wish they never mentioned TWC...too bad.