
Recently I was asked why anyone still hires a decorator when blogs are so saturated with "dream room dissections" complete with product lists and paint colors. Well, while it's true that design is more accessible than ever before and — thanks to the internet — it's often free, rarely is the success of a room the sum of its parts.
Nevertheless, dream rooms and inspiration boards can be a great springboard for creating a home that you love. I have yet to find a decorator or designer who doesn't rely on precisely these tools when creating a home for a client, at least in the initial stages. To use them well, though, it may be helpful to keep a few things in mind:
• Don't forget about your own tastes and style. This may go without saying, but remember that you are creating a room that you love. Even in rooms that I completely drool over, I can usually still find something that I'd like to change, something that's not quite me. And that's because, duh, the room was designed for someone else. Simple, right? So, before you try to copy every last detail of your inspiration photo, make a separate list of what you want in your own dream room. You may find that painted white floors will not in fact suit your 3 dog family, or that a moody black bedroom won't actually make your early-bird spouse feel chipper in the morning. For example, if I were using the room pictured above as my inspiration, I'd swap out the glossy black tables for one with a worn, reclaimed wood top to better suit my love for clean and warm rustic spaces. Bottom line: no matter how beautiful a room is, it won't feel authentic if you neglect your own style.
• Take your location into account. The same paint color in a west-facing room will look completely different than in one with a southern exposure, so always,always test paint colors on site and tweak your palette accordingly. This doesn't necessarily mean only using warm colors in a north-facing room. It does mean being creative in how you come up with the perfect paint color though. If you've fallen for a wall color in a magazine, try taping it to the wall in the room where you want it and holding paint card swatches next to it. I hold a paint deck next to the taped up picture, and flip through it until I get to a swatch that suits. It may sound elementary or just crazy, but I've used this no frills method on more than one occasion to great effect. But this topic goes beyond the direction of your home. It also has to do with the city and culture you live in. For more discussion on the topic, check out this post on What Role Does Location Play In Your Decor.
• Consider your home's architectural details. Many times — and sometimes without even realizing it— what we love about a room in a magazine isn't the furniture and accents, it's the architectural character. Obviously this discovery can come as a blow if you're living in a low-ceilinged, wall-to-wall carpeted 70s box and you're trying to recreate a breezy Caribbean bungalow or an airy Parisian flat simply by adding a new set of chairs. Before you give up hope, reflect on the feeling of your inspiration picture and take notice of things like the quality of light, type of textures, etc. Then, without ignoring your own home's character, think about how to incorporate that feeling into your scheme. In cases where I can't rely on or add architectural details to carry the eye, I try to create interesting vignettes as focal points and go heavy on texture, sometimes layering a few— like a rug over a carpet— to give a flat room more depth. One of the most successful makeovers I've seen related to this point is Lauren Leiss's 70s fixer-upper.
• Invest in good lighting. Remember that nearly every room that's photographed for a magazine or blog is staged with optimal lighting or digitally edited to drown out imperfections. While we can't rely on a digital eraser or a photographer's light box in our real life homes, we can help a room looks its best by illuminating it with a variety of flattering light sources. Employ a combination of task, overhead, and mood lighting rather than relying on a single source such as, say, the formidable fluorescent overhead.
• Don't forget about scale. This is an important one friends. A room-to-go snagged from a Restoration Hardware catalog will not flatter your tiny colonial's living room even if you have the dough to pull off the purchase. If you're ordering from a catalog and find it hard to visualize a piece in your home, use painter's tape to map out the furniture's dimensions on the floor and walls. For example, tape a sofa's footprint on the floor and height on the wall (if it is intended go against a wall).
• Remember the last 10%. Even if you were able to accommodate the financial and spatial feat of ordering an entire room's worth of furniture from one catalog page, it still wouldn't look complete if you neglect the accents and the styling. You may have a better chance of recreating a Pottery Barn look from second hand shops than Pottery Barn itself if you only think in terms of the big pieces of furniture. And this, of course can be frustrating if you've just dropped a ton of money on a pair of new sofas and coordinating accent tables. Look at inspiration photos and catalog spreads as styling guides, after all these rooms were staged by professional stylists. You may discover that what you like most about a room is the way a bookshelf is arranged or art collection is grouped rather than a particular sofa.
What other tips would you add to the list?
Image: center: VT Wonen, surrounding: product shots, mood board created by Leah Moss

Shaw's Original Fir...
I couldn't agree with you more, AT, about the importance of scale. It's the flaw I see most when I'm in other people's homes.
These are very good tips. My husband is the type of person who would love to copy the page of a catalog in our home or go to a store and mimic the exact arrangement on the showroom floor. I like to be a lot more creative, and its been a challenge explaining to him why certain things won't work in our home.
The comment about Restoration Hardware cracked me up because we were in Restoration Hardware just last week and my husband told me he would want to decorate our apartment exactly like the store... meanwhile our 1 bedroom apartment is 500 square feet :)
When I am looking at arrangments of beautiful home interiors that I admire, I ask myself asking how much of my hard earned funds I want to put into achieving a look (instead of spending money on other things), how much I time and effort I want to put into keeping everything clean and and in good repair, how upset I will be if things get broken by me or my two little dogs (who seem to be able to get up onto everything), how much I am willing to fret over having everything just so --- or if I would rather have a home where I can plop on the sofa on the weekends after working all week and doing errands... The cute little arrangments and gorgeous objets d'arts suddenly don't seem as important as having a few not-precious things I enjoy that are easily taken care of. I'll still look at the wish books online and in print, however, until I have beaucoup bucks and Martha Stewart minions to take care of my place, less is more.
Where can I get the wood top table on the left?? Or a similar one?
Now that I said all that, Lauren Leiss' '70s fixer upper is drool-worthy... I guess I just don't have the time and energy for that much house these days.
I want those label holders. Where are those available?
Seriously, I struggle with almost every single one of these.
THANK YOU for posting Lauren's 70's home! I live in almost the exact same home (except mine is worse ;) ).
Good tips; however, there is definitely a reason to hire a designer when you're not a pro. Looking at your recent posts of people's homes, there are things that I can see are obviously done by amateurs. Hiring a designer can save you time and money in the long rung, ensure that you are getting the best sub-contractors, and help you plan for the entire home.
I don't believe everyone needs a designer, but there are plenty of people who do. Many of my clients have great taste - it's my job as a designer to help them apply it properly to their homes. Just sayin'.
ALL, FaithMc, milo.delara - I just posted a list of sources for items used above, so if you're interested you can check it out on my blog. Hope this helps!
-Leah
As an interior designer, i understand the value of hiring a professional for creating a dream interior layout and décor.
A client may desire a replica of an interior setting found in a showroom, on the page of a magazine or brochure, but a professional will help them put things into perspective as to how it'll work out better in their available space.
As you rightly mentioned, other details such as architectural features etc. may be what makes a picture look enchanting, and not necessarily the furniture/furnishings.
So once the character of the interior space is noted by a professional, they will easily create the mood and feel that is desired by the client, while ensuring they enhance the space with similar features and interior elements.
There are so many details and variables involved in designing a space, of which only someone who has been thoroughly schooled in, could accurately and appropriately apply to that space.
This article needs to be printed out! So many great tips to achieve your own look, not someone else's, I've worked with a designer for ideas, I'm a DIY person, but need to be inspired all the time!! Thanks Leah, I love the picture board soooo amazing