TiVo and YouTube Join Forces, Usefulness Questionable

TiVo and YouTube Join Forces, Usefulness Questionable

Anthony Nguyen
Jul 17, 2008

Recently announced yesterday, and I believe it is even released already, was the merging of TV recording giant TiVo and the on-demand service we all know well and love - YouTube. Though we respect making any type of box full-fledged and feature rich, we are hesitant to calling this a true breakthrough. Who wants to browse YouTube on a TiVo when there is so much better programming out there?

The full press release:

ALVISO, Calif. — July 17, 2008 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced the availability of YouTube videos on the TV via a TiVo® DVR. A partnership between the two companies allows broadband-connected subscribers with TiVo Series3™ and TiVo HD DVRs, to access hundreds of millions of user generated videos hosted on YouTube. Whether you like to watch the new up-n-comers, or classic YouTube favorites, TiVo subscribers are in control of the content they want to watch, whenever they want to watch it.

"With YouTube content now available on TiVo, on top of all the movies, music videos, songs and TV shows that are simply unavailable on cable and satellite, TiVo subscribers have more choice on their TV sets than any other TV viewers in the world," said Tom Rogers, President and CEO of TiVo Inc.

YouTube on the Web attracts millions of viewers a day, and now TiVo offers consumers the opportunity to experience YouTube content where it is more comfortably consumed – in front of the TV set. TiVo users can now search, browse and watch their favorite YouTube videos through TiVo's famously easy-to-use interface. Soon, users will also be able to log into their YouTube accounts directly through the TV to access their videos, channels and playlists, making the experience even richer.

"YouTube brings video where the audience is - across the Web and onto mobile devices, TVs and video games," said Hunter Walk, YouTube's director of product management. "The partnership with TiVo extends our ability to make YouTube accessible anywhere and lets people watch what they want, when they want it."

Over the next few weeks TiVo will roll-out a software upgrade to Series3 and TiVo HD DVRs which will enable this feature. For more information on how to view YouTube videos on the TV via a TiVo DVR visit here.

Created with Sketch.