Today is a Huge Shopping Day That You've Probably Never Heard Of

Today is a Huge Shopping Day That You've Probably Never Heard Of

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Tara Bellucci
Nov 11, 2014
(Image credit: Alibaba)

It's 11/11—Veteran's Day in the United States, but elsewhere, it's a huge day for online shopping. Singles Day (as in the opposite of Valentine's Day) was started in the '90s, but was embraced by ecommerce megasite Alibaba in 2009. The retailer started offering deep discounts, spurring Singles Day to the biggest shopping day of the year, eclipsing Black Friday and Cyber Monday.

The World’s Biggest Online-Shopping Holiday Is Underway, and You’ve Probably Never Heard of It | Slate

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