Inside the Designer's Mind: Hand Drawn Insights from a Graphic Artist

Inside the Designer's Mind: Hand Drawn Insights from a Graphic Artist

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Cara Gibbs
Jan 15, 2017
(Image credit: Charles Dundas-Shaw)

Getting a peek into the creative surroundings of one of your favorite artists is a special treat. Here, we were lucky enough to get a glimpse into the world of Renee Griffith of the naturally thoughtful paper goods brand Heartswell.

To get to know Renee a little better, we asked her 14 quick-hitting questions. Is she a coffee or tea girl? Click through to find out what makes this artist tick.

Best known for her sweetly messaged greeting cards, original gift wrap and little reminder notepads, Renee's workspace brims with positive vibes thanks to her inspiration-clad wall and plethora of plants—many of which are desert varieties, a nod to her time spent in Arizona.

It's really no wonder that the West Palm Beach artist, who studied graphic design and ironically never really liked drawing, pens an abundance of heart-happy messages in this sun-soaked studio every day. Surrounded by her three pups and armed with her sketchbook and pens, Renee's in-demand hand lettered stationery collections, which are locally printed on recycled materials, have our hearts swelling just watching her create them! Take a peek into her space as she reveals to AT what makes her tick.

(Image credit: Charles Dundas-Shaw)

Heartswell headquarters is a bright and happy studio in South Florida full of greenery, inspiration and sunshine.

(Image credit: Charles Dundas-Shaw)

All of Renee's papergoods feature her original heartfelt sayings. You're likely to find a smattering of rock crystals and plenty of succulents.

(Image credit: Charles Dundas-Shaw)

Renee notes that she handwrites all the calligraphy featured on her cards and notepads, then scans them onto her computer to recreate them digitally for a clean look.

(Image credit: Charles Dundas-Shaw)

Heartswell cards and wrapping paper fashion an inspiration wall in a corner of Renee's studio. She often uses the vintage letterpress machine for one-off cards.

(Image credit: Charles Dundas-Shaw)

Heartswell cards, notepads and gift wrap—all featuring original art and hand-lettering with the occasional metallic accent—can be found at retailers, including West Elm, across 18 states as well as at two international locations.

Peruse Heartswell goods, and check out more online:


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