I have never been obsessed with a bath towel before — sure, I've admired a few and I even bought some small Missoni towels for a gift last year — but I was blown away by the quality and colors of Japan's Imabari towels at Habitare.
The Helsinki show was the first push of Imabari outside of Japan — they're testing the international market for their high-end towels. There is a symbiotic relationship between Scandinavian and Japanese designers and consumers — I've traveled to both Finland and Japan this year and it is cool to see how popular Japanese products are in Scandinavia and how popular Scandinavian design is in Japan. I hope that Imabari has success in Finland — I'd love to see these in the US!
While the towels are high-end and quite expensive (the texturally patterned bathmats were €40 in a Helsinki shop) — the quality and colors insure you are getting something really special. Imabari has been making towels for 110 years &mdash the soft (low-iron) water in Imabari is ideal for dyeing and Imabari prides itself on it's colorful towels.
Check the photo captions for more information.
(Images: Aaron Able)










Comments (4)
where can we get the products if not in the states online?
Yes, where can we buy these towels?
Oh, those linen towels are GORGEOUS! Especially the color on the bottom of the rightmost stack! Want!
Still no info on how to purchase?