How much TV do we watch?
"Television is America's No. 1 pastime, with an average of four hours and 39 minutes consumed by every person every day."
Whoa, dude! That's a lot of time that could be spent doing something a bit more constructive.
But this is what's happening:
"It has long been predicted that these new media would challenge traditional television viewing, but this is the first significant evidence to emerge in research data. If the trends hold, the long-term implications for the media industry are huge, possibly causing billions of dollars in annual advertising spending to shift away from old-fashioned TV."
This is also big news for the advertising industry as they seek to stay in front of these young viewers and TV serves them less and less well. Their desperation, however, should give parents pause as it signals just how powerful these mediums are on young minds.
>> Youths Are Watching, but Less Often on TV (via NYTimes)