Ubimark Integrates Hyperlinks Into Books Using QR Codes

Ubimark Integrates Hyperlinks Into Books Using QR Codes

Range Govindan
Jun 9, 2010

While it seems that books are on the way out, we don't believe that paper books will ever completely disappear. The tactile response and the feeling that you get from a book is hard to replicate with technology. A company has now started integrating QR codes into print media, which can be read by cell phones. These are like bar codes and can encapsulate a lot of information, like hyperlinks.

The company is called Ubimark and they released a new version of the Jules Verne classic Around the World in 80 Days. This version has a bunch of QR codes, a kind of square bar code-like things that can be used to transmit information to cell phones when they view the code. This is another take on augmented reality.

You can access the QR codes using a mobile phone with a camera. The hyperlinks lead to additional content in the form of pictures, audio clips, or even video. The idea isn't completely new, but it is certainly interesting. It's possible that these types of codes will start to appear in print media.

Imagine reading a cookbook or a newspaper and finding something interesting that you'd like to explore. All that you need to do is to whip out your phone, take a look at the page and then navigate with your phone or tablet to the destination.

For now, you can order Ubimark's version of Around the World in 80 Days at Createspace for $18.

[Swissmiss via Technabob, images by Ubimark]

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