The first UltraViolet-enabled movie comes out today, but most people haven't even heard of UltraViolet let alone know what it is. You'll soon be seeing plenty of UV logos since most of the future movies we end up purchasing will be UV-enabled, but just what is UltraViolet all about?
When it comes to buying movies, many of us are used to purchasing physical combo packs that combine a Bluray, DVD and digital copy. The digital copy is usually served up by either iTunes or Amazon and now movie stuidos are using a service called UltraViolet. Like Apple's iCloud service for music, UltraViolet stores all the movies you've purchased in the cloud, keeping a "digital locker" where all of your movies are stored. It seems like movie studios want to change the way we watch movies at home to keep us purchasing movies rather than simply renting them.
So how does this work? After purchasing your first movie, a code is included. Simply enter it into the UltraViolet site-this will allow you to stream and watch movies you own off of the UltraViolet site using any internet-connected computer. This is similar to the way Amazon's movie service is setup. UltraViolet will also allow you to download any movie you own to an UltraViolet-supported device, which will likely be an app designed designed to specifically work with each device. Right now they are working with the popular Flixster app to allow UltraViolet movies to be played on mobile devices. Flixster can be found on either iPhone or Android app stores and we're likely to see an update in the near future.