Lately, it seems no one wants to actually see their shelves. First, ATLA showed us Umbra's Conceal Shelf for books. And we posted a how-to on doing it yourself here. Now, Umbra brings the conceal shelf into the bathroom with... the Conceal Towel Shelf. It was designed by Miron Lior, who also designed the original conceal shelf. Available for $20 from Umbra.