Unearthed Paints standout in an increasingly crowded category. Their line of paints and plasters are completely free of petrochemical or synthetic ingredients and they claim they are safe enough to be used by pregnant women. The list of ingredients is printed on every label so the user can be sure there will be no allergic reactions or other health concerns. Unearthed Paints require the user to be a bit more involved than what they may be used to. Each color pigment has to be mixed and certain types work best when thinned out a bit. They also do not offer as much coverage as a typical paint, but the colors look to be quite deep and pretty unique, as does the finished texture. The company's commitment to the environment is impressive, with a carbon neutral factory, carbon offset shipping and a pledge to protect one square foot of rainforest for every square foot of paint it sells.
Of course, the proof is in the finished product, and as a former professional painter I always caution people about jumping onto an untested product's bandwagon (the current 'primer and paint in one' fad is a good example). But this product has been sold in Germany and throughout Europe for over thirty years (under the name Kreidezeit), so at least we know it has some sticking power. Like most specialty products, this paint is not cheap. But, sadly enough, what natural alternative ever is? Check out their entire product line at the Unearthed Paint website. And if anyone has ever used it or plans to, please comment below or drop me a line. I am quite interested to hear a real-world review.