Attention Type Lovers: Upside Down, Left to Right: A Letterpress Film

Although I've long admired letterpress items, I've never been completely clear on exactly what it takes to deliver the inky, textured type. That's why I was mesmerized by this video from Danny Cooke, featuring letterpress printer Paul Collier, who uses the same techniques printers have been using for hundreds of years.

The film is fascinating; Paul's narration is meditative and steady, much like the process itself. To be sure, he's interested in the finished product, but it's obvious that he's almost more satisfied by the practice and technique of letterpress printing.

Check it out! It's a brief but fulfilling peek into one man's artistry.

(Video: Danny Cooke on Vimeo)

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Jennifer is the Assistant Editor at Apartment Therapy where she spends her days writing and thinking about decor, food and fashion in NYC. Not too shabby.