
Dutch fashion designers Viktor & Rolf launched their new website today and we happily scanned the updated site to see if there were more pictures of their amazing upside-down Milan boutique. The surreal space is one of our all-time favorite interior designs and we think of it often...

The new site includes a few photos of the space that we haven't seen before, but unfortunately they are very small. Remember, everything is upside-down. Chandeliers sprout from the floor and the ceilings are hardwood in a herringbone pattern (and the doormat is on the ceiling, too):



On a not-so-grand scale is New York City's Bblessing store which features upside-down tables and desk lamps mounted on the ceiling:

The new Viktor & Rolf site is an experience in itself — very Tim-Burton-fairy-tale (and the dolls only make it creepier!). Do any readers know of another example of upside-down design? Via: racked.
Comments (8)
I can only imagine how packed the Victor and Rolf store would be if it was in Amsterdam.
DO NOT WANT.
My head hurts just looking at it.
I guess it's good art in that it clearly causes internal conflict to look at it. Would I copy it for my home? Probably not. But, we get to tied to our usual perspectives, it's good to be slapped up side the head every now and then.
I have had dreams like like this.
Hmm. Obviously they don't care to have people who use wheelchairs as customers.
ehhhhhhh... kinda cool idea on some of the objects hung upside-down, otherwise, this looks like shite. It really hurt my head when looking at those pics too!
Just looking at it hurts my eyes. I can't imagine getting home after a few glasses of wine.
this is the coolest thing ever!