Using Fabric Dye to Create a Rug Pattern!

You may recognize this photo from a recent Apartment Therapy DC post about an article from Elle Decor, profiling the home of Alexandra Wentworth and George Stephanopoulos. After the article was published, it was revealed that Alexandra used a surprising DIY method to make that rug...

In the subsequent Elle Decor issue, there was mention of how much readers loved Alexandra's purple swirl rug. To which she confessed that "in an effort to camouflage stains" she "dribbled purple fabric dye"! Apparently George thought it was a new carpet. What a brilliant idea. This is making us looking at those white or off-white carpet remnants on Craigslist in a whole new light.

Has anyone tried this trick before?

(Image: Simon Upton)