Venice Bridge Restoration Funded by €5 Million Advertisements

Venice Bridge Restoration Funded by €5 Million Advertisements

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Tara Bellucci
May 2, 2015
(Image credit: via Flickr)

Fashion tycoon Renzo Rosso is fronting €5 million to restore Venice's oldest bridge—with an ad buy. Rosso specified that the scaffolding include advertising for OTB Group brands (like Diesel and Marni), and that it be up on the Rialto Bridge by May 1, in time for the 56th Venice Biennale.

Italians Sell Off Rialto Bridge Advertising Space During Venice Biennale For €5 Million | Artnet

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