Vestalife research points to this: most headphones are designed for men. We find that is an interesting trend: earbuds that are specifically designed for women. Is this sexist?
Vestalife headphone designs were put together using an all female team, including Soyun Kim, Leah Thomas, Young Bang, and Hojin Choi, who are industrial designers but with different backgrounds. They are respectively an accountant, a competitive snowboarder, a microbiologist and a painting prodigy. That's a pretty eclectic group, but they came up with these earbuds that were designed for HER.
The new line of earbuds include the BumbleBee, the Scarab, and the Boa. The team initially came up with a lot of research on headphones, which were largely sporty or technology-driven designs. Their research indicated that these designs "didn't cater to a woman's sense of style". So they came up with their designs which are targeted at women. Does this mean that "normal" earbuds aren't for women? We tend to buy earbuds based upon their ability to reproduce sound, not on how they look, as well as how comfortable they are. This is probably true for all people, regardless of gender.
The main focus was in trying to create earbuds that looked like earrings. They also gave a lot of attention to the cords. The cords of the earbuds are meant to put on display, not hidden away. The cords are wrapped in fabric, so they mimic the feel of a necklace more than a headphone.
Each earbud features a different way of popping them in and taking them out. The Bumblebee has a soft cover as well as bee-looking rings which can be pinched for handling. The Scarab has a sculpted pinch-grip. The Boa's grip is fashioned after a snake, which encircles the earbud. These new earbuds will be available later this year and won "Best of Show" at CES 2010. What do you think?