Here in the US, stainless steel has become synonymous with "professional" grade kitchen appliances and other plug-in electrics. But in Europe, where color...or rather "colour"...is more culturally accepted, brands like Electrolux can stretch their creative wings and include vibrant splashes of yellows, reds, and even purple with aplomb, as is the case with Electrolux's Go Colour!. The line includes a svelte blender, sunshine hued toaster, the red-hot duo of kettle and coffeemaker, and a regal purple pair of hand mixer and mixing wand...
"Colors bring their own energy, affect the way we feel and personalize our homes," says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux, "They are a modern, fun way to express your style and personality," Ringholm adds. "They also make you think of fruits and berries when preparing breakfast foods and smoothies, for example."
We're hoping to see some of these more vibrant kitchen appliances eventually make their way to US shores, as these are currently for the European market only. Because like the smartphone market where Apple and Android handsets generally stick with silver, white and black, it's good to see a wider spectrum of options to match style and mood.
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How is color more "culturally accepted" in Europe? You are comparing one country and culture to a continent of many different countries and cultures.
Also, because Americans like stainless steel in *their kitchens* doesn't mean that color in America is less culturally accepted and that designers in America can't "stretch their creative wings." You should be more specific about such remarks instead of making it out to be a general statement that comes across as simply knocking America when it comes to design.
The problem with colored appliances is that they quickly become dated. That is never the case with a natural material such as metal, like stainless steel. It is always best to add color, assuming you don't have an endless budget, with things that can easily be replaced or changed.
Don't Cuisinart and Kitchenaid make lots of handheld blenders, food processors, and mixers in different colors? I thought lots of people love buying a special color Artisan Kitchenaid mixers? It's really only the big ticket items (stove, fridge, dishwasher) that people more commonly buy in stainless steel....
In any case these are beautiful and I would consider buying them if I knew of any place that carried kitchen counter appliances from this brand. But this reads like an ad; is it a paid write-up?
@jdoey Totally agree! Great comment.
It's funny, because, half of my appliances in my kitchen are yellow (from the French brand Seb )