Look! Viktor & Rolf Store

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How timely! In honor of today's launch of Viktor & Rolf's collection for H&M, I'd like to share the images of the amazing interiors of the Dutch duo's only store in Milan. Similar to Bblessing on Orchard Street, the Viktor & Rolf boutique orients the entire store upside down...

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But architect Siebe Tettero with Dutch SZI Design take it to the extreme-the design is executed so well, it takes a moment to realize that the pictures are right-side-up! There is a great article about the store here. -aaron

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.