Look! Viktor & Rolf Store

How timely! In honor of today's launch of Viktor & Rolf's collection for H&M, I'd like to share the images of the amazing interiors of the Dutch duo's only store in Milan. Similar to Bblessing on Orchard Street, the Viktor & Rolf boutique orients the entire store upside down...

But architect Siebe Tettero with Dutch SZI Design take it to the extreme-the design is executed so well, it takes a moment to realize that the pictures are right-side-up! There is a great article about the store here. -aaron