Virgin America: Flying for the Design-Savvy Traveler

Virgin America: Flying for the Design-Savvy Traveler

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Cambria Bold
Feb 17, 2009
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Another revolution is coming to Boston. When was the last time you had a terrific flight? I mean, truly great? If you're anything like us, that falls into the category of, well, almost never. Most planes we've been on are outdated and uncomfortable, and flying is usually an exercise in patience and stamina.

Well, Virgin America is a different kind of airline. Innovative and design-savvy, Virgin America planes are contemporary, stylish and committed to making flying cool again. Every time we relax into one of their custom-designed leather seats and start to chill out under the mood lighting, we think, "Now, this is how to fly."

*Check out the mood lighting changes above, and click here for more below the jump...

No more muddy-gray polyester seats and dingy white pillows. Virgin America's sleek First Class is done up in crisp white leather offset by vibrant red pillows, while the cool Main Cabin gets to be mellow with navy blue and deep purple. It's clear that Virgin America is standing up for the guest, with every aspect meticulously designed to make the customer feel like a VIP.

Plug in your laptop and surf the Web, play video games, or tune into a movie or your favorite TV show — all from your seat. Chat with your friend sitting over in 25F with the Seat-to-Seat chat feature (we LOVE that!). Or, tune out and listen to one of the 3000 MP3's aboard every flight.

Feeling hungry? Choose what you want and when you want it from the a la carte menu on the screen in front of you. No cash? No problem. Virgin America is a cashless airline. Just swipe your card and you're set to go.

The difference between Virgin America and other airlines is apparent in many ways, but perhaps most notable (though maybe not the most obvious at first) is the cabin mood lighting. We seem to remember a time when plane "lighting" was one of two things: on or off. But Virgin America designed their lighting to subtly change throughout the flight, creating a beautiful array of color that is both pleasurable and relaxing.

Virgin America and their frequent flier program Elevate have captured a list of travel industry best-in-class awards.

And the best part? Virgin America just launched a new gate in Boston, so all you style-conscious Bostonians can now grab a seat and fly to one of six West Coast destinations. Flights start at $64 for Main Cabin Seats, and $177 for First Class Seats.

We think it's time to make flying good again.

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