We Don't Understand Eco-Electronics ... But We Want 'Em

We Don't Understand Eco-Electronics ... But We Want 'Em

Stephanie Kinnear
Dec 11, 2008

When it comes to green electronics, most of us are pretty skeptical -- worried about being greenwashed. We're also a bit confused. Actually, according to a survey done by the Consumer Electronics Association, we're super confused.

The survey, reported on today in the New York Times, sheds a light on how consumers feel about green electronics. In a nutshell: We want 'em, but we don't understand 'em. Oh, and we don't trust 'em.

The most fascinating stats:


  • "89 percent of consumers said that energy efficiency would be a factor in choosing their next television."



  • "Less than half of the 960 people surveyed said they're generally able to make sense of the environmental attributes attached to electronics on the market."



  • "Roughly 51 percent of respondents said they don't always believe what they see or read about eco-friendly products."

These findings are pretty bittersweet. It's great that we want eco-electronics -- but how can these manufacturers win our trust back and more effectively communicate the green attributes of their products?

Do you feel this mix of skepticism and confusion when you shop for green electronics?

Get the whole story here.

image via Indiana Stan; Flickr.com

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