A feature on Wlliams-Sonoma CEO Laura Alber in the Post this morning is filled with all sorts of tidbits about their brands. For instance, did you know that their company "dominates" home furnishings online with nearly triple the web sales of Crate & Barrel? Theirs is a very big business and they're are betting on West Elm to be the brand that has national potential by undertaking a big expansion. In other words, look for a West Elm near you, soon.
CHECK OUT THE FULL ARTICLE: New York Post
Image: West Elm
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Comments (6)
Quite interesting seeing as how the West Elm in downtown DC closed a few months ago only to make way for a Forever 21.
Yeah, their Richmond store also closed a few months ago. Weird.
I agree, weird. The West Elm store at Victoria Gardens in Rancho Cucamonga, Ca just recently closed too.
I work near the Chelsea store, and walk through 5 times a week, to go between 17th and 18th Streets. And since the store opened here I have seen the product, visuals, and catalog develop into a something that can begin to rival stores like Crate and Barrel.
I'm not surprised the DC store closed, it was a ghost town anytime I visited it. West Elm's limited physical stores it probably a big factor in its online sales.
Wish more CB2 stores would open up instead. :|
I've read quite a few negative posts/comments about West Elm's quality on AT recently; how does CB2 compare in terms of quality (controlled for price)? Even though they are targeted at a similar demographic, their aesthetics must be at least somewhat different--otherwise I wouldn't favor CB2's offerings so much. XD