Kelp is not only the plant material that constitutes a certain eco-friendly breed of the South Afircan vuvuzela, but it's also the acronym of the Capetown-based company that produces it: Kelp Environmental Learning Project. Founded in 2008 by Adam Carnegie after he fashioned some for a fundraiser at his son's school, the organization makes use of scrap kelp that washes ashore and spins them into custom-made alternatives to the mass-produced ones that are far more common throughout the country. Carnegie enlists local artists from emergent to skilled to hand-paint each creation in a workplace environment that he terms "social upliftment": less adroit painters are encouraged to grow and their skills are cultivated into a profession.
In the future, Carnegie hopes to expand his team—one of Kelp's mission is growth in employment opportunities. As for the vuvuzelas themselves: they're a stunning collection of intricate, colorful horns depicting animals, warriors, fish, snake and more. Visit Kelp online for more info.