I started writing this post moments after Spain took the Wold Cup. And while we may all be hearing the whirring, resonant hum of the vuvuzela long past the tourney's end, the company that produces eco-friendly versions of the horns may be little known to most. On Friday, CNN.com published a story that reveals what, exactly, all this buzz is about. Kelp is not only the plant material that constitutes a certain eco-friendly breed of the South Afircan vuvuzela, but it's also the acronym of the Capetown-based company that produces it: Kelp Environmental Learning Project. Founded in 2008 by Adam Carnegie after he fashioned some for a fundraiser at his son's school, the organization makes use of scrap kelp that washes ashore and spins them into custom-made alternatives to the mass-produced ones that are far more common throughout the country. Carnegie enlists local artists from emergent to skilled to hand-paint each creation in a workplace environment that he terms "social upliftment": less adroit painters are encouraged to grow and their skills are cultivated into a profession.
In the future, Carnegie hopes to expand his team—one of Kelp's mission is growth in employment opportunities. As for the vuvuzelas themselves: they're a stunning collection of intricate, colorful horns depicting animals, warriors, fish, snake and more. Visit Kelp online for more info.