What If IKEA Launched a Repurposing Campaign?

What If IKEA Launched a Repurposing Campaign?

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Cambria Bold
May 28, 2010

Carmen Chan's graduate thesis project for the Ontario College of Art & Design involved designing a made-up advertising campaign for IKEA. She imagined IKEA having a repurposing workshop for their products, and a special showroom showcasing these repurposed products, and she put together a mock catalogue and a few ad campaigns. Her research found that IKEA is actually a very sustainable company, although people wouldn't necessarily assume that. How great would it be if IKEA actually did this?

Read more about her project at IKEAhacker, and click here to see more of Carmen Chan's work.

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