What to Do When You Hear "I'm Bored"?

My mom always used to tell me that only boring people got bored. I believed her and definitely didn't want to be boring. It seems I haven't uttered those words since childhood (or maybe I just assign a different word to the feeling), but kids inevitably will until the end of time. We're curious how you encourage your kids to cure the "I'm Bored" moments (because of course, it's not a problem for you to "fix"). With summer approaching, and more down time coming, please share with other parents/readers your no-fail tactics!

Image: Aha! Parenting