Is This the Best Gift Card You Can Buy This Year?

Is This the Best Gift Card You Can Buy This Year?

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Taryn Williford
Nov 14, 2017
(Image credit: Dmytro Zinkevych/Shutterstock)

You know what's at the top of my wish list every year? Gift cards.

Gift cards are not a cop out. As I always say, you're giving me the greatest present: The gift of shopping. Your gift to me isn't just what I buy with it, it's also the afternoon that I get to spend wistfully walking up and down the aisles with a guilt-free, pre-paid gift card burning a hole in my pocket.

And I am not alone. A recent WalletHub survey uncovered that 41 percent of Americans said they want a gift card this holiday season. And the best gift card you can give? It's an iTunes gift card, thanks to steep buyer discounts and the popularity of iTunes overall.

WalletHub compared 50 popular gift card options and ranked the gift cards and retailers on five categories to asses their overall value as a great gift: How popular the gift cards are by overall sales, how much people generally like the retailer, the shipping fees to order the card online, how much of a discount you can buy the gift cards for (more bang for your buck!), and also how much your giftee can sell them for (if they don't want it).

There's an interactive chart available on WalletHub to sort all the options by each assesment, but here's a birds-eye view of the top five — which all can be bought and shipped without fees:

1. Apple's iTunes Gift Card

Gift card popularity rank: 4
Retailer rating: 3.03 / 5
Average buyer discount: 5.15%
Average resale value of a $100 gift card: $77.75
Buy now: apple.com

2. Starbucks Gift Card

Gift card popularity rank: 6
Retailer rating: 2.57 / 5
Average buyer discount: 7.74%
Average resale value of a $100 gift card: $76.27
Buy now: starbucks.com

3. Walmart Gift Card

Gift card popularity rank: 3
Retailer rating: 2.13 / 5
Average buyer discount: 2%
Average resale value of a $100 gift card: $84.92
Buy now: walmart.com

4. Victoria's Secret Gift Card

Gift card popularity rank: 17
Retailer rating: 2.35 / 5
Average buyer discount: 11.88%
Average resale value of a $100 gift card: $73.30
Buy now: victoriassecret.com

5. Target Gift Card

Gift card popularity rank: 6
Retailer rating: 2.24 / 5
Average buyer discount: 1.91%
Average resale value of a $100 gift card: $82.93
Buy now: target.com

The most popular gift card by sales?

According to WalletHub's data, it's Amazon (for the second year running). They just inched out of the top five, landing at the number six gift card overall, with an average buyer discount of 1.08 percent and average resale value of $70 on a $100 gift card.

You can buy Amazon gift cards right here.

See more of WalletHub's findings here.

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