These are all so lovely. Oh if only rentals all came with neutral white everything. In reality, they usually have some crazy undesirable thing that can't be changed, like mauve carpet, hideous bathroom tile, or mismatched kitchen appliances.

If only in real life the white walls really looked liked that. With that beautiful, photo edited lighting.

Love them all! Our apartment is all white, and we cannot paint. So I added colour through art and furniture. We have high ceilings and huge windows that let in a lot of light, so it stays clean and bright!

Yeah I love the pictures...problem is after being in countless rentals over the last 11yrs...the walls are NEVER white. Never that clean, modern, beautiful white. Not here in TX at least. No...they are a nasty cream, beige, off white monstrosity!

Forget the headboard, I LOVE the paired prints in #8. So clever and gorgeous!

Love those!
Interestingly enough, not only are the walls white in these pics but (except for one) the floors are white too. It makes the white walls seem even brighter and the colors in the room really pop.
Having white floors in one room myself, I must say it looks amazing when they are CLEAN. Unfortunately, it is very hard to keep white floors clean, especially when you have little feet running around on them :)
I think, a light grey for painted wood floors may have a similar effect without showing so much dirt etc.

Does anyone know a ressource for this kind of bathtub-curtain-holder like the one in the image 3 in the top row? Preferably in Europe?

It's not just renters who want white! I rented for years, and had horrible bedroom wall colours. Now that I own I want to change the blah 'designer' beige/taupe in my bedroom, but the only 'colour' I keep coming back to is white, of all things. I've walnut floors, a huge wall-to-wall window and a bit of a view, so I figure this could work for awhile. The modern whites appeal to me most, but narrowing those down has been a challenge equal to choosing the grey I used in the living room and kitchen. I love the greys I chose, btw, but I don't want my whole apartment in greys. And white can be so fresh when paired with wood. As someone noted, the floors in most of these shots are almost all white, which isn't all that practical in my world. (In many worlds, I imagine.) Research white walls and wood floor and it's amazing what kinds of lovely rooms come up.

Kelly + Olive have a helpful post on choosing white: http://www.kellyandolive.com/_blog/kelly_and_olive/post/the_best_white_paint_colors/#comments

I agree with several other posters. Rental properties, at least here in the UK, are usually painted magnolia (yawn) rather than white. I love white walls, especially with wood floors - not boring at all imo.

I agree with the comments above. I am still in college and haven't yet gotten a place of my own, but many of my friends have, and none of their apartments came with walls that look like the ones in these photos. They came painted a flat, Navajo white that is really more of a bleh beige white than a lovely, crisp white. My friend did get permission to paint her apartment cloud white instead, and it was a HUGE improvement.

@leguerk -- check amazon.com for "ceiling-mounted tub curtain rod" , maybe throw the word "clawfoot" in there. I found this one right off the bat, just please remember that I'm just doing a random search on coffeebreak so I have no experience with the vendor or product. http://www.amazon.co.uk/LOOP-Stainless-Circular-Shower-Curtain/dp/B000KKCAZ8/ref=sr_1_1?ie=UTF8&qid=1363095612&sr=8-1