Whole Foods Plans Smaller, Cheaper Sister Chain Called 365

Whole Foods Plans Smaller, Cheaper Sister Chain Called 365

08881b0cd977ee5d2e47773f0978406f0848f152?w=240&h=240&fit=crop
Tara Bellucci
May 8, 2015
(Image credit: Whole Foods Market)

Update: The stores will be called 365, which is also the name of the grocer's in-house brand.

Whole Foods announced that they will open a smaller chain of grocery stores, targeted mostly toward Millennials.

The lower-priced sister stores will have "modern, streamlined design, innovative technology and a curated selection," says Co-CEO Walter Robb. They will begin opening in 2016.

Created with Sketch.