On first glance the Mr. Clock has the illusion of having its own personality, it seems to playfully flip between nonsensical configurations of each seven-segment digit. Our expectation is for the digital display to show us the time but this clock rebelliously refuses. If clocks had personalities we must ask, “what does a clock do when we are not looking at it?”. But this clock still retains its relationship to its owners, as you walk up close it remembers itself and resumes its time keeping function. It is only when we pay attention to this clock that it responds by telling us the time. In the way it behaves the Mr. Clock makes us aware of our relationship to the objects we use to measure time.
[via Moco Loco]