Will You Download the "Ben" Color Capture iPhone App?

The iPhone seems to be the phone of choice amongst the Apartment Therapy editors; at our retreat this past week, there were iPhones aplenty. I imagine that we'll all be giving the upcoming Color Capture app a whirl...it's free, and frankly...

...it sounds like fun.

Launching on June 1, the new app from Benjamin Moore lets you "snap a picture of any color inspiration, anywhere in the world, and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system". Favorites can be saved for "instant color coordination and comparison".

Here's a description of how it will work from the press release: Simply glide a finger across the digital photo taken with the iPhone’s built-in camera, zoom into a color, and tap the “match” key. In just seconds, a strip of colors will appear below the photo, with the closest paint match highlighted. A simple shake of the phone and ben will provide up to four coordinating colors, creating an entire harmonizing palette based on the original selection. Favorites can be saved and enlarged to the size of the iPhone screen for easier viewing. There’s access, as well, to the full spectrum color wheel, which expands or contracts by fingertip control to focus on a color preference. That, too, can be translated into a Benjamin Moore color and saved as a favorite for future reference.

Are you as intrigued as we are? Do you think you'll give it a go? Let us know if you plan to download in the comments below...

Related Link:

  • Color Capture iPhone App on Unplggd

    Image: Benjamin Moore

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    Janel Laban is the Executive Editor of Apartment Therapy and has been working here, at the dreamiest of dream jobs, since March 2006.