We've become captivated by the Green Works Reverse Graffiti Gallery, a concept based on the idea that cleaning can be beautiful, especially when done naturally. The project has transformed an urban space in Los Angeles into a dynamic reminder that small, every day green choices can make a big impact.
Drawing inspiration from nature, artist Mr. Kiji used Green Works cleaners as the medium to create murals in a mundane underpass in Silver Lake, with the hope that the unexpected art exhibit illustrates that cleaning can be beautiful and inspires viewers to do their part.
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Simply by watching the time-lapse video of the transformation at Facebook.com/GreenWorks, $1 will be donated to the Environmental Media Association, promoting more green works.
About Green Works:
Green Works products started as a visionary idea among a handful of enthusiasts at The Clorox Company. The team wanted to know if it would be possible to create a line of cleaning products that were derived from natural ingredients and still effective at cleaning. The inspired result was the creation of Green Works, a line of cleaning products that are at least 95 percent naturally derived.
About Reverse Graffiti:
In 2008, Green Works set out to create a unique and breakthrough way to demonstrate the power of its cleaning products. The Broadway Tunnel, a high-traffic and extremely dirty spot in San Francisco, became the canvas for a live 140-foot Green Works product demonstration. Paul "Moose" Curtis, a British pioneer of an art form called "clean tagging," helped realize the vision. Green Works products are at least 95 percent plant-based, so reversing out a mural of plants and trees on a dirty city wall seemed like the perfect illustration.
The powerful and larger-than-life demonstration encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel. The results from the original Reverse Graffiti project inspired the continuation of the program on a larger scale with the creation of the Reverse Graffiti Gallery in Los Angeles.
>>>Simply by watching the time-lapse video of the transformation at Facebook.com/GreenWorks, $1 will be donated to the Environmental Media Association, promoting more green works.
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Tweet about the Reverse Graffiti video and raise more money for the environment!
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(Images: Green Works)